What Can Business Learn from Songwriters?

I was kindly invited by Soren Trampedach and Work Club Global, in collaboration with the Sydney-based organisation Affectors, to present an information session on some of the Screen Shot 2016-07-15 at 4.13.55 pmcraft and process of a songwriter and musician. The audience were entrepreneurs and culture creators. The discussion that came about found fascinating interplays between language in song and language in all types of communication.

An excerpt is provided below, but you can read the whole article and listen to the discussion by clicking HERE.

Keppie played with language, testing us all on our ability to recall certain words, she shared the theory and the practice of song craft and she played some beautiful indie folk tunes that were open to interpretation.

And in the space of 2 hours, relaxing on a lounge enjoying wine and cheese, I learned three business relevant insights:

1. We must show people what we mean, rather than tell them, even if it’s with their imagination. We can do this by painting a picture with words that our audience can relate to.

2. Sense based language is far more memorable than task orientated words. When I talk about a strategy and use words like ‘approach’ and ‘task’ they don’t stay in the mind as easily as nouns (Keppie proved this with an audience participation experiment). So I’m going to re-evaluate my language and look to bring more colour to ‘strategic dialogue’ in future.

3. Evocative words, memorable language, losing yourself in the music – all of these create an experience in music that’s carefully crafted around notes, but also silences, pauses and spaces. We can be afraid of silence and so keen to fill it – but what if we don’t? What if we allow people to create meaning and to connect with us in the same way they connect with a piece of music. Wouldn’t this allow us to have far more interesting relationships?

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